How to build digital relationships, 100% automated. And eventually entering the subscription economy.

Posted In: Marketing Automation

Today, marketers are more and more looking into “zero-party data.” Some have even concluded that zero-party data will be the primary source to drive personalization efforts. What is zero-party data, and why is it important?…

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Posted In: Marketing Automation

Written by Andreas Battistel. For years, there has been a debate about whether cookies are a blessing or a curse for consumers. Thanks to cookies, advertisers can serve tailored advertisements to website visitors across different…

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Posted In: Conversational Marketing

The best tips for conversational design with automatic webchats Photo by Lebele Mass from Pexels Chats offer a more natural conversation experience on the mobile. We have long been used to exchanging little bits of news via WhatsApp…

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Posted In: Customer Experience

Customer experience is how consumers view their interactions with your brand. Excellent shopping experience may result in consumer loyalty, close relationship with the brand, and revenue in the long term. For these reasons, it’s your…

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Posted In: Customer Experience

NPS, CSAT, and CES are used worldwide to enable companies to have the stakeholders’ attention in order to improve the customer experience and, ultimately, their bottom line. This article will equip you with a list…

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