How to build digital relationships, 100% automated. And eventually entering the subscription economy.

Posted In: Conversational Marketing

Virality is essential in your brand building – you want people to talk about you and share content about your product within their circles. It is important to note that virality can take space on…

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Posted In: Customer Experience

By Cyrill Luchsinger Gamification, like customer experience, is a shrill term. In this article, I shed light on the meaning, possible areas of application, and tried-and-tested success criteria of gamification. Gamification can make sense –…

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Posted In: Marketing Automation

Today, marketers are more and more looking into “zero-party data.” Some have even concluded that zero-party data will be the primary source to drive personalization efforts. What is zero-party data, and why is it important?…

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Posted In: Marketing Automation

Written by Andreas Battistel. For years, there has been a debate about whether cookies are a blessing or a curse for consumers. Thanks to cookies, advertisers can serve tailored advertisements to website visitors across different…

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Posted In: Conversational Marketing

The best tips for conversational design. Chats offer a more natural conversation experience on the mobile. We have long been used to exchanging little bits of news via WhatsApp or Messenger. In addition, websites are…

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