How to build digital relationships, 100% automated. And eventually entering the subscription economy.

How does a company or a brand manage to attract the attention of consumers?
This is a challenge that those responsible for marketing in companies have to face. ‘He who does not advertise dies’, that is a fact. But how do you advertise, or rather, how do you make sure that you get the undivided attention of the consumer? Gamification offers promising approaches to this.

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Posted In: Use Cases

“Recently, when I was about to buy a new hair dryer, I found that an Instagram photo of a friend of mine influenced my choice of product.” Have you ever been tempted to buy something…

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Posted In: Use Cases

Hardly anything influences a purchase decision as much as the opinions and evaluations of other customers. Note: There is a link to the SPAR NPS dialog at the end of this article. It is a…

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Posted In: Testimonials

Thomas von Allmen, TAVORA Ltd: “The chat dialogs from Scoutsss are being used on a long-term basis for various brands and will be set up as a Marketing Dialog Factory. Finally, we can communicate with…

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Posted In: Customer Experience

By MAURICE FITZGERALD, published on customerstrategy.net, updated version. “The higher the rating, the less you have to spend on marketing.” Fred Reichheld wrote his landmark article The One Number You Need to Grow and published it in…

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