How to build digital relationships, 100% automated. And eventually entering the subscription economy.

Posted In: Marketing Automation

Today, marketers are more and more looking into “zero-party data.” Some have even concluded that zero-party data will be the primary source to drive personalization efforts. What is zero-party data, and why is it important?…

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Posted In: Marketing Automation

Written by Andreas Battistel. For years, there has been a debate about whether cookies are a blessing or a curse for consumers. Thanks to cookies, advertisers can serve tailored advertisements to website visitors across different…

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Posted In: Marketing Automation

Successful marketing automation strategies put customers at the center and reduce the friction that your prospects might have at different sales funnel stages. Therefore, as a brand, you should be prepared for different automation types at varying stages of the consumer journey.

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